Barb DeWyer
Owner and Lead Consultant
Entrepreneur, marketer, and connector, Barb is recognized for her new ways of thinking about marketing. There are many ways to market a business; she will help find the best way to do that for your business. She spent many years in the academic, hospitality, and pharmaceutical industry which has helped lay the groundwork for her extensive knowledge base.
As the marketing landscape shifted from traditional marketing to online marketing, Barb saw the increasing value of social networks and their ability to connect with clients and prospects. As a result, Barb launched Ideal Image Marketing in 2008. With her unique background, Barb knows which media platforms work and the marketing language needed to deliver results.
Outside of work; her passion includes her family, gym time, skiing, cooking, and being a mom – not necessarily in that order!
Penn State University Interns – always willing and eager to learn.